The latter group has above-average decision-making powers, with 91% having a determining or co-determining influence on business decisions. Thirteen percent of trade show visitors come from companies with more than 1,000 employees, including top decision makers from global companies. About 54% of trade visitors come from companies with fewer than 60 employees. The German organizers offer exhibiting companies a wide range of services. They support exhibitors by booking travel and accommodation and doing press, advertising and marketing work. In addition, many trade show organizers have installed permanent online marketplaces, making them expert marketing partners for exhibiting businesses throughout the year.

The parade is also often filled with political satire, with many floats with caricatures of European politicians. This is the signal for the other restaurateurs to start beer service. Traditionally, the Bavarian Prime Minister is served the first liter of beer. Then the first barrels are made in the other tents and beer is served to visitors. It’s now one of the top events on the LGBT calendar in Germany, with Gay Sunday alone attracting more than 8,000 LGBT festival visitors. It is now the second largest LGBT event taking place after Christopher Street Day.

There are also five large beer tents and carnival attractions, including an impressive 200-meter-high Steiger Ferris wheel. Munich is the birthplace of Oktoberfest, the largest and most famous beer festival in the world. The 16-day festival that begins at the end of September attracts more than six million people from around the world, consuming an average of seven million liters of beer per year. It all began more than two centuries ago, in 1810, and as a celebration of Bavarian tradition, serving only beer brewed within Munich’s city limits. It’s made specifically for this huge event and it’s very strong, so be careful: one cup equals eight shots of Schnapps.

Held for 10 days in August, the celebration showcases beers from the Straubing-Bogen district and includes a Bavarian parade in traditional costumes, horse-drawn carriage rides, and endless beer tastings. Only breweries in the district can serve beer and it is brewed especially for the event. One of Bavaria’s biggest Folk Festivals, it’s family-friendly and includes attractions such as roller coasters and carousels, as well as seven large beer tents.

Oktoberfest starts on Saturday, September 17 and ends on Saturday, October 1, 2022. The biggest event of the season is Rose Monday, when 74 decorated floats, 67 tractors and 50 Ford trucks drive for three hours over a 6 km long track on a 6 km track from cologne city center. Performers at the parade throw candy, flowers and hugs at spectators, the vast majority of whom are dressed in their most extravagant costumes.

Horse racing was accompanied by climbing trees, bowling alleys and swings and other attractions. In 1818 carnival stalls appeared; The most important prizes were silver, porcelain and jewelry. The city fathers took charge of the festival in 1819 Oktoberfest 2023 and it was decided that Oktoberfest would become an annual event. In 1832, the date was moved a few weeks later, when a Greek delegation arrived. He inspired them for the Zappas Olympic Games which became the modern Olympic Games in 1896.